About Citeify
Citeify is a Generative Engine Optimisation (GEO) audit tool built in the UK by WHP Creative. It measures whether AI search engines actually cite and recommend a website — with real probes, not guesswork — and shows exactly what to fix.
James Eltherington
Founder
James runs WHP Creative, a UK design and development studio, and built Citeify after watching search traffic shift into AI answers that clients had no way to measure. The product's rules — scores computed from measured signals, no invented projections, a public versioned methodology — come from that frustration: an audit should be evidence, not theatre.
Citeify runs its own audit on citeify.ai and publishes the result, including the findings not yet fixed.